The world of marketing has nearly become digital. Today, if your marketing efforts are not digital media-based, you won’t be able to reap a rich harvest and promote your services/products on the scale you want.
But what’s exactly is Digital Marketing and what are its various components? Well, here below you will find answers to all such questions.
Take a look!
Also known as Web Marketing, a digital marketing strategy is an innovative and modern way of marketing and promoting what you have to offer to global audiences. It’s the process of marketing your firm online to your would-be and high-value consumers.
It comes with several benefits. For example, you can reach your targeted audience in a fairly cost-effective and measurable manner. With Digital Marketing, you can also create engaging marketing drives using different content-based marketing methods.
Some other notable Digital Marketing advantages include boosting brand loyalty and driving online sales. In addition, you can garner new traffic, leads, and sales for your business by reaching those who could be looking for your products and services.
Digital marketing is also the most measurable type of marketing. With Digital Marketing Analytics, you can easily find out if your marketing is really bearing fruits. Via measuring your Digital Marketing drives in real-time, you may learn which approaches are working and which aren’t. Afterward, you may adjust your drives for better success.
Content is King because it rules above all elements of Digital Marketing and decides the success or failure of your business, to a great extent. It’s the engine that powers every Digital Marketing module, including PPC, SEO, and link building, etc.
In fact, without well-written, informative, and relevant content, none of your Digital Marketing efforts will bear the expected fruits. You would neither be able to engage your customers and prospects nor convey your core business messages to them.
Your entire Digital Marketing exercise will flop in a big way, and your business will not even kick start properly if you don’t ride on the content bandwagon.
Search Engine Optimization (SEO) is the process whereby you optimize your content, photographs, infographics, and web pages, etc. online to attract the attention of the Search Engines following the latest updates from Google and other search engines, such as Bing and Yahoo. It’s the process that helps your business vroom ahead in the race by finding a high place on the Search Engine Result Pages (SERPs), for maximum exposure and reach in the market. Promodome Group’s top advertising agency in Delhi helps to drive your business into leads and make visible your brand awareness in the market.
Social Media Optimization or SMO is a path-breaking and interesting Digital Marketing tool to exploit the vast reach and popularity of the various social media platforms, including Facebook, Linkedin, Twitter, and Instagram, etc. Here, you promote your business and services on these and similar other platforms through optimizing keywords and pictures relevant to your business and brand.
SMO helps you gain more acceptance in the market and make new customers as well. Visitors to the social media channels are often relaxed and receptive, and by optimizing your core business keywords and subjects there, you have a higher chance of ‘converting’ them easily.
Social Media Marketing or SMM refers to both organic (free) and non-organic (paid) Digital Marketing efforts on the different social media platforms, including LinkedIn, Instagram, Facebook, and Twitter. Today, paid social media drives have become hugely helpful, sometimes, even equaling, if not surpassing, the comparable efforts made on the different search engines.
Pay-Per-Click (PPC) is a paid or non-organic method of promoting your business online. Here, you buy your preferred advertisement spaces online, and every time a person clicks your advt., you have to pay the search engine promoting your business fixed and pre-decided money.
It’s an effective and speedy way of attracting clients and reaching out to your core targeted groups. Unlike the various organic tools, here, you don’t have to wait for long to establish your brand and boost your business because the results come fast.
The only drawback with the PPC and other similar paid online marketing methods is that the gains are short-term. As soon as you stop your advertisements using PPC services, your site and business take a hit. Ideally, PPC exercises must go together with the regular organic efforts, such as SEO, for the best possible and long–term benefits.
Google AdWords also is known as Google Ads–is the topmost search engine’s advertising system that allows you to bid on some specific and targeted keywords so that your clickable advertisements show in the SERPs. As you have to pay money for these clicks, the search engine makes decent money from the searches conducted online.
It’s a highly useful Digital Marketing effort to generate leads for your business, through organic and non-organic efforts. For the Lead Generation, all effective tools of Digital Marketing are pressed into service, such as- Link Building, Guest Postings, SEO, Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimization (SMO)PPC, Google AdWords
Let’s say you are making Guest Posts on certain reputed sites, and someone clicks the accompanying link that brings him to your site, and then he shares his important details, including cell number and e-mail address. This gives a ‘lead’ or a chance to your marketing team to contact him and convince him to use or buy your services/products.
It’s a new update from the search engine biggie whereby the page experience signal measures the different facets of the manner users see the experience of interacting with a web page.
Optimizing for these elements makes the web more enjoyable for the users across all web browsers and surfaces, and assists websites go forward towards user expectations on mobile. Google believes that this is vital for high impact user engagements and business success on the web.
Loading time, interactivity, and the stability of content while the same loads are some of the key elements that are measured to decide how good the user experience has been for a visitor. Following Google’s new algorithm update in October 2020:, Page Experience could be the game-changer. Follow this new update to stay relevant–and more importantly–in the business.