Promodome Communications’ Successful Handling of Media Releases for the CII Annual Business Summit 2024


Promodome Communications, a renowned media and communications firm, played a pivotal role in the successful media handling of the prestigious Confederation of Indian Industry (CII) Annual Business Summit 2024. The event, held on May 17th and 18th at the Taj Palace in New Delhi, was a significant gathering of industry leaders, key decision-makers, and experts, focusing on India’s economic progress and future reforms.


Event Highlights


The summit was centered around the theme “Journey towards Viksit Bharat: Progressing through Reforms,” aiming to highlight India’s trajectory towards becoming a developed economy by 2047.

Distinguished Speaker

The opening plenary session featured Smt. Nirmala Sitharaman, the Minister of Finance and Corporate Affairs, Government of India. She provided valuable insights into responsible business practices and strategies for economic growth.

Sessions and Tracks

The summit was structured into 29 sessions across six distinct tracks:
  • Growth and Development
  • Green Economy
  • Advanced Technology
  • Innovation
  • Employment
  • Startups
  • These sessions covered a wide array of topics critical to India’s economic agenda and reform measures.
  • Participant Profile

    The event attracted over 2000 delegates, including:
  • Global business leaders
  • CEOs and CXOs
  • Top economists
  • Diplomats
  • Think tanks
  • Academics
  • Promodome Communications’ Role

    Promodome Communications was entrusted with the task of managing media releases and communications for the event. Their responsibilities included meticulous planning, seamless execution, and strategic communication to ensure the event’s success.


    Pre-Event Strategy:

    • Development of a comprehensive media plan that included press releases, media invites, and coordination with key media houses.
    • Identification of key messages and themes to be communicated.
    • Preparation of detailed agendas and speaker profiles for distribution to the media.


    On-Site Media Management:
    • Setting up a dedicated media center at the venue to facilitate interactions between the speakers and the press.
    • Coordination of press conferences, one-on-one interviews, and media briefings with key speakers and participants.
    • Real-time dissemination of session highlights, key quotes, and updates through various media channels
    • Post-Event Follow-Up:
    • Distribution of post-event press releases summarizing the event’s outcomes and key takeaways.
    • Provision of high-quality photographs and video snippets for media use.

    Strategic Communication

    Targeted Messaging:

    • Crafting messages that aligned with the summit’s theme and objectives.
    • Ensuring consistent and clear communication across all media channels.

    Media Engagement:

    • Building relationships with journalists and media houses to secure extensive coverage.
    • Utilizing social media platforms to amplify the reach and impact of the event’s messages.

    Outcomes and Impact

    Media Coverage

    The summit received extensive coverage across major national and international media outlets. This included prominent newspapers, television channels, and online news portals.

    Stakeholder Engagement

    The strategic communication efforts helped in effectively engaging with various stakeholders, including government officials, industry leaders, and the public.

    Brand Visibility

    The successful media management significantly enhanced the visibility and reputation of CII as a key player in driving India’s economic reforms.

    Summing Up:

    Promodome Communications demonstrated exemplary skills in handling the media releases for the CII Annual Business Summit 2024. Their meticulous planning, seamless execution, and strategic communication ensured that the event was a resounding success, garnering widespread media attention and engaging key stakeholders effectively. This case study highlights the critical role of professional media management in the success of high-profile events.

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