Secret About Radio Advertising You Must Know Before Investing

Revive your brand with traditional yet effective, result-driving radio advertising services offered by Promodome– one of the leading radio advertising agencies. Broadcast your voice to audiences who are interested in your products and services.

David Ogilvy once said, “A good radio advertising is the one which sells the products without drawing attention to itself” and we could never agree more.

In the era where people are looking for a creative way to connect with brands, radio advertising can become a medium to make the brands household names. Being quite different from other digital methods of marketing, a radio agency offers the opportunity to convert your words into powerful messages to target the group of audience you may be interested in your products or services.

While planning is the key behind every successful advertising campaign- it can take more than just planning when it comes to promoting your brand through a radio advertising agency. To ensure you will not make the same mistakes as others who came before you- here are the radio advertising secrets one must know before investing.

Radio advertising: Secrets behind the success

When it comes to the big and medium brands, awareness is not an issue but if your business has just started then, you will need an advertising platform that will do more than just introducing your brand. The only question is “How can you unlock the potential?” Well, there are secrets to help you out:

Don’t underestimate influencers

The power of influencers is no longer limited to only social media platforms but has expanded to the whole new realm of audiobooks and advertising. Inviting over a known and loved radio host to promote your brand will not only build an instant following but also create loyalty toward your brand as those who follow the influencers trust their recommendations.

Organizations can utilize the power of the radio influencers for medium-size brands that can use some promotion. Remember that local celebrities are also seen on different social media platforms so, connecting them to your brand through radio advertising agencies will not only drive results from one platform.

Utilize the magic of music 

The human brain unconsciously creates memories through smells and music and unlock that next time you come across the same smell or music. Utilizing the magic, you can create the signature audio for your brand that can go in a long way to help your customers recall and remember your brand.

Customize to fit all

Customizing your ad is another secret behind a successful radio advertising campaign. One ad cannot meet all the marketing requirements. Therefore, try changing your ad copy once every few weeks, but make sure you are keeping the theme and threads attached to make it recognizable.

According to a study conducted by Promodome- a radio agency, 49% of the radio advertising campaign receives a higher return on investment due to their creativity in ads. Hence, running creative and fresh versions of your ad keeps the content fresh and engaging for both current customers and potential listeners who are interested in your brand.

Work on call to actions

Call to Actions commonly known as CTAs are another significant element of radio advertising that can directly influence and enhance the listeners’ response. While you create and use effective CTA for emails, social media posts, and content, don’t forget to use them during your radio advertising.

“Make sure you are smartly associating a short and strong CTA in your radio,” says the advertising chief at the Promodome- one of the leading radio agencies. After all, a creative CTA can make a difference between the listener taking the desired action and forgetting about your ad.

Frequency matters the most

Last but not least Frequency matters the most when you are running radio ads. As Promodome believes “In radio advertising, frequency means what you say and how many times you say it.” While deciding the frequency, you have to create the balance based on how many times an average person hears them out. It is highly recommended to maintain the 2-3x frequency per week to achieve desired results. Remember, too much frequency can irritate and drive out your audience and too few are not enough to grab attention. Hence, create the balance according to your brand.

Now once you have learned the secrets to drive convertible leads through a radio agency it is time to take the action. If you are new in the market and don’t know where to begin, then feel free to reach out to Promodome- your trusted radio agency in Delhi. They have a team of experienced professionals who have the potential to plan, run and deliver desired results through radio advertising. Visit the website to learn more!