August 29, 2020:

Our specialized foray into the digital advertising agency realm, which is now the foremost marketing dimension in a post-COVID world turned out to be our saving grace.

The new normals in a world where Covid-19, unfortunately, is becoming a part of our life will bring about many changes in the way businesses will be conducted, and more importantly, the way we live our life.

The nation-wide lockdown is slowly being lifted across orange and green zones and life is slowly crawling back to a new-normalcy. Businesses and brands are now are making their way back into the business; planning their communication plans for a new world post the covid-19 lockdown, keeping a note of some of the new buzz words such as ‘social distancing’, ‘work from home’, and the latest one; ‘Atmanirbhar’.

In this story of Medianews4u’s new brand series, Back to Business, we spoke to Sandiip Kapur, Founder & President of Promodome Group

How are you coping up with the impact of Covid-19 on your brand & the Organisation? How effectively have you used digital advertising?

Advertising remains one of the most affected industries since the onset of the pandemic due to severe budget cuts called by the clients. We too have faced our share of the brunt as several of our clients have initiated budgetary slashes due to the pandemic. Our expansive and diligent 360-degree nature of operations that encompasses not only print, TV, and radio advertising agency but also the digital ad vista ensured that we manage to keep our boat afloat and retain more than 50% of the pre-COVID business even in the face of the storm, unlike those agencies that were active only in print and TV/radio.

Full Article Available on https://www.medianews4u.com/our-specialized-foray-into-the-digital-advertising-realm-which-is-now-the-foremost-marketing-dimension-in-a-post-covid-world-turned-out-be-our-saving-grace-sandiip-kapur-promodome-group/