Dec 21, 2018:
New Delhi: Piyush Pandey’s Ogilvy & Mather that helped create the massive 2014 Modi campaign, Vermillion Communication that handles the ad blitz for Baba Ramdev’s Patanjali, and the advertising agency behind the successful UP electioneering for the BJP, Crayons Advertising, are among 18 companies that have been shortlisted to manage the government’s publicity program ahead of the 2019 Lok Sabha elections.
The final selection is expected to be made next week, an official at the information and broadcasting ministry told ET. The campaign will seek to create awareness about the 14 most important schemes launched by the Modi government: Jan Dhan Yojana, Mudra, Beti Bachao Beti Padhao, Swachh Bharat, Pradhan Mantri Fasal Bima Yojana, Pradhan Mantri Suraksha Bima Yojana, Atal Pension Yojana, Sukanya Samriddhi Yojana, Digital India, Skill India, Make in India, Digital Payment Promotion, Ayushman Bharat and Ujjwala. The campaign will run for the next three months, till the model code of conduct for the polls comes into effect.