IGL PNG Promotion Campaign
Indraprastha Gas Limited (IGL), a major provider of natural gas in the Delhi NCR region, sought to increase the adoption of Piped Natural Gas (PNG) among residential consumers. To achieve this goal, they enlisted Promodome Communications to develop and execute a comprehensive promotional campaign.
Increase awareness of PNG and its benefits over other fuel sources.
Drive new subscriptions for PNG connections.
Engage with the community to foster trust and create a positive brand image.
Strategy
Initially, Promodome Communications was briefed to focus on a traditional print and outdoor advertising campaign. However, the team proposed a more interactive approach by incorporating Below-The-Line (BTL) activities to complement the traditional campaign. This strategy aimed to directly engage the target audience and provide firsthand experience of the product benefits.
Media Plan and Placements
Multimedia Integration
Execution
Results
The campaign successfully captured public attention, with a significant increase in the number of reports to the police about suspicious activities.
Social media engagement metrics showed a marked increase in shares, likes, and comments on the campaign content, indicating widespread public resonance.
The heightened awareness and proactive behavior among the public led to a more vigilant community, contributing to the prevention of potential threats.
The Anti-Terrorism Campaign by Promodome Communications for Delhi Police serves as a notable example of how strategic creative direction, innovative design, and targeted media placement can effectively engage the public and enhance community safety. Through a combination of captivating visuals, strong messaging, and multimedia integration, the campaign achieved its objectives and set a standard for future public awareness initiatives.
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