29 August, 2019:
Stay ahead of the curve. Think different, think innovatively, and use the same media to engage consumers in a fresh manner says Sandiip Kapur, Founder & Managing Director of Promodome Communications
If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the new song on everyone’s lips is – it’s over 70 days since Modi 2.0, what is the government doing? Auto Sales are down, manufacturing is down, various sectors are showing a slowdown.
While his Finance Minister, Nirmala Seetharaman has been copping a lot of criticism, he himself is being targeted with derided with –Triple Talaq, Fast-tracking of Mandir issue and the abrogation of Article 370 & 35A are great for the country but the economy needs attention.
And in this environment where businesses are struggling, layoffs and scaled-down targets are the order of the day, one of the businesses facing the heat most directly is advertising. Across the world, in fact, the first casualty in such an environment is always advertising and this recent period is no exception. The slowing down isn’t just reflected in the loss of business from the private sector, the government spending too has come down drastically. One may argue that this is a government that has just assumed power, it’s only been a little over a month since the budget came out, and hence the government ministries, departments, and public sector companies may not have received their allocations. But there are other aspects to this story.