OTT platforms

Why Marketers Are Suddenly Drifting Towards OTT Platforms For A Long Run

19th Sep 2020: The lockdown has led to a spurt in consumption of content on OTT platforms and ad marketers have been quick to seize the opportunity to reach audiences that were beyond the realm of traditional marketers. Let us take a look at the forces in play, and shed light on this sudden transition […]

How Marketers are Redefining OTT Platforms During the Current Situation

August 7, 2020: Sandiip Kapur is the Founder & President of Promodome Group. Promodome is a full service advertising agency based in Delhi. He has produced three Bollywood feature films under his banner, Promodome Motion Pictures. His second production was Anaarkali of Aarah, a critical as well as commercial success. And now, he is back […]